Draftboard API: Add Relationship Intelligence to Your GTM Stack - Draftboard Blog

Why an API?

Your sales team uses dozens of tools - CRM, sequencing, enrichment, analytics. Relationship intelligence shouldn't live in a silo. The Draftboard API lets you bring relationship data directly into the tools your team already uses.

What the API Provides

Common Use Cases

1. CRM Enrichment Add relationship data directly to Salesforce, HubSpot, or your CRM of choice.

2. Outbound Sequence Personalization Feed relationship context into Outreach, Salesloft, or Apollo.

3. Account Prioritization Use relationship coverage as an ICP scoring factor.

4. Custom Dashboards Build relationship intelligence into your internal tools.

API Capabilities

Endpoints:

`GET /paths` Find relationship paths between team members and targets.

`GET /accounts/{id}/paths` Get all paths to a specific account.

`GET /relationships` Query relationships by various filters.

`POST /match` Bulk match a list of prospects to your network.

Example: CRM Integration

Goal: Show relationship data on Account and Contact records in Salesforce.

Approach: 1. Call Draftboard API when Account/Contact is created or updated 2. Store relationship paths in custom fields 3. Display in page layout

Sample response:

{
  "target": {
    "name": "Sarah Johnson",
    "company": "Acme Corp",
    "title": "VP of Sales"
  },
  "paths": [\
    {\
      "connector": "Mike Chen",\
      "relationship_score": 85,\
      "path_type": "2nd_degree",\
      "context": {\
        "shared_company": "Stripe",\
        "overlap_years": 3,\
        "recency": "2023"\
      }\
    },\
    {\
      "connector": "Lisa Park",\
      "relationship_score": 62,\
      "path_type": "1st_degree",\
      "context": {\
        "connection_type": "linkedin",\
        "mutual_connections": 12\
      }\
    }\
  ]
}

Example: Outbound Personalization

Goal: Automatically personalize cold emails with relationship context.

Approach: 1. Before sequence enrollment, query Draftboard API 2. Add relationship data to custom fields in sequencing tool 3. Use fields in email templates

Template:

Hi {{first_name}},

{{#if has_mutual_connection}}
I noticed we're both connected to {{mutual_connection_name}} -
{{connection_context}}.
{{/if}}

[Rest of email...]

Output: > "I noticed we're both connected to Mike Chen - you worked together at Stripe a few years back."

Getting Started

Step 1: Get API credentials Contact your Draftboard account manager or sign up at draftboard.com/api.

Step 2: Review documentation Full API docs at docs.draftboard.com/api.

Step 3: Start with a simple integration Begin with a single use case (e.g., CRM enrichment) before expanding.

Step 4: Monitor and iterate Track how relationship data impacts your metrics.

Integration Patterns

Real-time enrichment: Query the API at the moment data is needed (e.g., when a rep opens a record).

Pros: Always fresh data Cons: Latency, API rate considerations

Batch sync: Periodically sync relationship data to your systems.

Pros: No latency for end users, efficient Cons: Data can be stale between syncs

Webhook-driven: Trigger updates when relationships change.

Pros: Best of both worlds Cons: More complex to implement

Security & Compliance

Authentication: API key-based authentication with scoped permissions.

Rate limits: Standard rate limits apply. Contact us for enterprise limits.

What Teams Are Building

Conclusion

Your GTM stack becomes more powerful when it understands relationships. The Draftboard API lets you bring relationship intelligence wherever your team works - CRM, sequences, analytics, or custom tools.